This year BLITZbee became the new sponsor of the Get. In. Congress in Frankfurt!
Just Do It: Decisive Action – Focus on What Matters. These were the key phrases under which the organizers invited participants to this year’s Get. In. Congress, held from November 3–5 in Frankfurt. The Get. In. Congress is a joint event hosted by GETRÄNKE ZEITUNG and INSIDE Getränke, two leading trade publications in the beverage industry. Since its inception in 2008, the annual congress has evolved into the most important gathering of the European beverage sector.
Given the clear alignment between the theme of this year’s Get. In. event and BLITZbee’s values, it was a natural decision for Blitz Natural Power to join as a sponsor.
BLITZbee fittingly sponsored the early-morning run to wake up the congress participants. Led by the Get. In. personal trainer, Philip Raschke, around 40 cheerful but still sleepy participants set off on a relaxed 5km loop through Frankfurt’s Palmengarten. Along the way, they received valuable tips on proper running form, breathing techniques, and more! Whether seasoned runners or complete beginners, everyone benefited from the experience. Speaking of benefits, participants were greeted at the finish line with a refreshing BLITZbee to enjoy.
For Thomas Hansla, Managing Director of Blitz Natural Power, who couldn’t join the run this time due to muscle issues, sponsoring the event was a no-brainer:
"BLITZbee is not just a drink. BLITZbee is a pure refreshment made from natural ingredients, and it tastes like what’s inside – honey, lemon, and lime. Simply refreshingly different!"
One participant in the morning run, who preferred to remain anonymous, praised the drink enthusiastically:
"BLITZbee is amazing. It simply tastes natural — or naturally simple. Exactly like the theme of the past few days. We will definitely list BLITZbee in our stores and roll it out across our branches. It’s something completely different compared to the isotonic and energy drinks we usually stock on our shelves."
